Wednesday, September 16, 2009

Marketing Management C 605

What is Marketing?
"Marketing deals with identifying and meeting human and social needs." One of the shortest definition of marketing is "meeting needs profitably." The American Marketing Association offers the following formal definition : "Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stake holders. We see, "Marketing management as the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value."
So from the contrast of above definitions we can easily understand that marketing perceivable from various viewpoint.

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